source: techcrunch ai: spotify adds ai-powered q&a and briefing generation features to podcasts
level: business
spotify is rolling out features that let users create their own ai-generated podcasts. people can type a prompt or idea, and the app will produce a podcast saved to their library. they can schedule daily or weekly briefings on topics they follow, or make one-off episodes to learn something new. users can also add links, pdfs, and text, and pick a custom voice. a desktop app called studio by spotify labs can connect to email and calendar to build personalized briefings.
a new ai-powered q&a feature is launching for premium mobile users in the us, sweden, and ireland. listeners can ask questions about the episode they are hearing or about concepts mentioned in it. they can also request podcast recommendations on specific subjects. this follows a prompt-based playlist creator released in april. the q&a tool works like asking questions about video content, similar to google's ask youtube feature.
for podcast creators, spotify is expanding its sponsorship tool to manage brand deals. it is also adding a way for creators to charge a subscription for exclusive content and experiences. these moves aim to increase user engagement and give creators more ways to earn money. spotify continues to push video podcasts, with video streaming up 50% year-over-year.
why it matters: these ai features could change how people find and interact with audio content, making podcasts more personalized and searchable.
source: techcrunch ai: spotify adds ai-powered q&a and briefing generation features to podcasts