source: techcrunch ai: openai is still working on that ‘super app’
level: business
openai will release a redesigned chatgpt in the coming weeks, turning it into a super app that bundles coding tools and ai agents. the company aims to better compete with anthropic, especially for business users, and to move closer to profitability before a planned ipo. the new chatgpt will act as a gateway, steering free users toward paid products like codex, its coding assistant. one senior employee told the financial times that chat is dead, signaling a shift away from simple conversational interfaces.
thibault sottiaux, who leads openai's core product and platform, described a vision where users have a personal agent that helps across all aspects of life, both personal and work-related. this strategy consolidates openai's offerings after a year of launching standalone products. earlier reports from the wall street journal noted that the company is abandoning side quests like the video generator sora to focus on this integrated approach.
the super app concept has been in development since at least last year, with openai executives now prioritizing a unified experience. by embedding agents and coding tools directly into chatgpt, the company hopes to increase user engagement and convert free users into paying customers. this move reflects broader industry trends where ai platforms are evolving from single-purpose chatbots into multifunctional hubs.
why it matters: this shift could change how ai tools are packaged and sold, pushing data science and ai practitioners toward integrated platforms that combine coding, automation, and personal assistance.
source: techcrunch ai: openai is still working on that ‘super app’