level: business
meta is now rolling out consumer subscription plans globally for instagram, facebook, and whatsapp. instagram plus and facebook plus cost $3.99 per month each, while whatsapp plus is $2.99 per month. these plans offer extra features like profile customization, super reactions, story insights, and more. the company says it will add more features over time.
alongside the consumer plans, meta is starting tests for other subscriptions under the meta one brand. for meta ai users, two plans will be tested: meta one plus at $7.99 per month and meta one premium at $19.99 per month. the premium plan provides more compute for complex tasks and more video and image generation. meta ai will remain free for casual use. tests for ai plans begin next month in singapore, guatemala, and bolivia.
meta is also testing plans for creators and businesses. meta one essential costs $14.99 per month and includes a verified badge and impersonation protection. meta one advanced costs $49.99 per month and adds features like higher search placement, bold follow buttons on reels, and better analytics. these tests start this week in saudi arabia, morocco, thailand, and bangladesh. meta plans to unify all subscriptions under meta one over time.
why it matters: these subscriptions show how meta is diversifying revenue beyond ads and monetizing ai, which could influence how data scientists build and price ai-powered features.