source: techcrunch ai: sneak peek at new siri app reveals apple’s plans to take on chatgpt and more
level: business
bloomberg published leaked renders of apple's planned ai upgrade for ios 27, including a new standalone siri app designed to compete with chatgpt and other ai chatbots. the images show siri responses emerging from the dynamic island for quick voice queries, while a swipe-down gesture opens an ai-powered search that draws on a rebuilt siri model using google gemini technology. this search can handle tasks like launching apps, sending messages, checking weather, and adding calendar events, with results shown in formatted cards.
apple's strategy mirrors its earlier deal with google for default search, relying on external ai partners while developing its own models, including on-device ai for privacy. the new siri app will let users upload documents and photos, access chat history, and interact via text, positioning it against chatbots like claude and gemini. apple's massive install base of 2.5 billion devices gives it a huge advantage to introduce ai to users who haven't tried standalone tools, compared to chatgpt's 900 million weekly active users.
the integration weaves siri's new capabilities throughout ios 27, using familiar gestures like swiping down for spotlight search, now enhanced with ai. this approach leverages user habits to make ai more accessible without requiring new behaviors. the standalone app and system-wide features are expected to be unveiled at wwdc in june, signaling apple's push into consumer ai while balancing privacy and partnership needs.
why it matters: apple's entry into ai chatbots with a massive user base could accelerate mainstream adoption and shift how people interact with ai on mobile devices.
source: techcrunch ai: sneak peek at new siri app reveals apple’s plans to take on chatgpt and more