source: techcrunch ai: google bets on gemini to reinvent the smart home speaker
level: business
google introduced the google home speaker, a $99.99 device built for gemini ai, marking its first standalone smart speaker since 2020. it allows natural language requests and multistep commands, like dimming lights and playing music in one sentence. users can correct themselves mid-sentence, and gemini understands. the speaker includes 10 new voices for two-way conversations on various topics, not just smart home tasks. a continued conversation feature keeps the microphone on briefly for follow-up questions without repeating the wake word.
the device has a familiar design with 3d-knit textile wrapping and a ring light at the bottom to show listening, thinking, or responding status. it comes in jade and berry colors in the us, plus hazel and porcelain globally. advanced ai features require a google home premium subscription at $10 monthly or $100 yearly. this includes gemini live for free-flowing chats, nest camera activity summaries, and home event recaps. a six-month free trial is included to encourage adoption.
the speaker aims to revive the smart home category by integrating generative ai for more intuitive interactions. basic gemini features work without a subscription, but premium capabilities could create a new revenue stream. the device is available for preorder and ships later this month. google hopes the ai enhancements will make the speaker more useful and justify ongoing costs for some users.
why it matters: this shows how ai can make smart home devices more conversational and useful, potentially increasing adoption and creating subscription revenue models.
source: techcrunch ai: google bets on gemini to reinvent the smart home speaker