source: techcrunch ai: bluesky’s ai assistant attie expands into an open social research tool
level: business
bluesky's ai assistant attie is expanding beyond custom feed creation with a new feature called quests. this tool lets users ask open-ended questions about what is happening across the broader bluesky social network and any app built on the at protocol. for example, users can request information on trending topics or find the most influential accounts in a specific field or location. the goal is to help people make sense of the open social web and combat misinformation by giving them direct research capabilities.
attie launched in march as a separate product that allows users to design their own algorithms and create custom feeds without coding. the company has considered charging for the service in the future, but it remains free for now. bluesky's user growth has slowed to around 45.6 million registered accounts, so the company is exploring tools like attie to attract new users and generate revenue. the ai assistant is currently in beta, with users being invited from a waitlist over the coming weeks.
bluesky's chief innovation officer jay graber stated that attie aims to lower the barrier to using the at protocol and put customization tools in the hands of anyone. the company is also redesigning attie with accessibility features and a new logo. despite some bluesky users' dislike of ai, the company sees ai tools as a way to sustain itself and the at protocol development. bluesky raised $100 million in 2025, giving it runway to experiment with ai and other services like premium subscriptions.
why it matters: this tool could help researchers and analysts quickly gather insights from decentralized social networks, making open social data more accessible for trend analysis and influence mapping.
source: techcrunch ai: bluesky’s ai assistant attie expands into an open social research tool